According to Ernst & Young's "2015 Global Insurance Outlook" report, 80 percent of insurance customers are willing to use digital options to engage with their providers. However, only 14 percent of customers are "very satisfied" with current outbound communications from insurers.
To effectively serve your clients and address rising consumer expectations, agencies will need to incorporate new approaches using digital and mobile technologies.
Take a close look at the current state of mobile use in this infographic so you are better equipped to respond to consumer digital media habits. (Click image to enlarge.)
Download the infographic to share with your network.
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