Blogs

According to Ernst & Young's "2015 Global Insurance Outlook" report, 80 percent of insurance customers are willing to use digital options to engage with their providers. However, only 14 percent of customers are "very satisfied" with current outbound communications from insurers. To effectively serve your clients and address rising consumer expectations, agencies will need to incorporate new approaches using digital and mobile technologies. Take a close look at the current state of mobile use in this infographic so you are better equipped to respond to consumer digital media habits. ( Click image to enlarge. ) Download the infographic to share ...

By Connections Editor In mid-July Applied Client Network shared The Mobile Mindset Infographic and identified five mobile app features desired by clients. Those features are value, ease of use, responsiveness, personalization and minimalism. Value Create a rich experience with helpful information and genuine value. Don’t create an app just to have an app. It must serve a purpose. Easy access to proof of insurance is one simple way your app can help you and prevent, for example, a ruined vacation for your clients. In the article, Why Your Agency Needs a Mobile App for Clients , in Insurance Agent , Jason Cass, CEO of The Insurance Alliance ...

By Connections Editor In a recent Applied Systems blog , Executive Vice President of Customer Experience Kris Hackney encouraged independent insurance agencies/brokerages to measure their digital transformation against that of their peers using the Applied Digital Agency Scorecard . “Digital agencies capitalize on five areas of technology, including a foundational agency management system, data analytics, insurer connectivity, cloud and mobile technology,” she outlines. “It is critical for agencies to evaluate their use of technology in order to grow their businesses. Agencies can use the Applied Digital Agency Scorecard to see where they ...

By Connections Editor “I believe in Applied Systems, and I believe in this industry,” says Gregory Shiple, AIS, Applied Systems Senior Vice President of Support. “So many people at Applied do. I believe in what we’re doing and that it has importance. Enabling millions of people around the world to safeguard and protect what matters most has truly noble meaning.” In an interview with Connections, Shiple talks about his lifelong career with Applied Systems and details how to provide the optimal customer experience. Tell us about your role as Applied Systems Senior Vice President of Support. Shiple: Support has the most customer interactions ...